Ringling Bros. and Barnum & Bailey®, otherwise referred to as The Greatest Show On Earth®, is the largest and most well-known circus in the world. Currently it plays in over 90 cities throughout the United States and is celebrating its 145th edition, making it America’s longest running live family show.
Now, the producers of Ringling Bros. and Barnum & Bailey® are looking for an unmistakable jingle to serve as the new anthem for The Greatest Show On Earth®. So rev up your music machines and get ready to run away with the circus!
Here’s what the producers are looking for:
- MODERN: An updated, modern, catchy anthem for The Greatest Show On Earth® for specific use in :30 and :60 ad spots
- CALL TO ACTION: Lyrical content that highlights the brand essence and creates interest to attend (and experience) The Greatest Show On Earth®
- URGENCY: Directly or indirectly conveys that Ringling Bros. and Barnum & Bailey® is coming to town and can’t be missed!
- INSPIRATIONAL: Arouses you to want to go see The Greatest Show On Earth®
- APPEAL: Targets families in the 24-35 age range (with children between 3-10)
Here’s what they’re NOT looking for:
- NOT a song you’d associate with circuses from the past (i.e. they don’t want this.)
Due to certain restrictions, this contest is only open to residents of the United States of America